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The best toothpaste for whitening and daily care

We all brush our teeth every day; it’s an important part of maintaining excellent oral health. However, there are so many products now on the market all claiming to do the same things, that it can be difficult to pick the one that’s truly right for you. 

With the modern diet containing lots of harsh ingredients, teeth are more susceptible to plaque build-up. Highly acidic things such as sweets and even fruit can increase tooth sensitivity, whereas drinks such as coffee and red wine can easily stain the teeth. If you’re concerned about one or more of these things, picking the right toothpaste can make all the difference. 

So, what is the best toothpaste? If you want to keep your teeth as healthy as possible, there are plenty of dentist-approved toothpastes that contain pyrophosphates, the main ingredient used to target plaque and prevent cavities. However, if you suffer from bleeding gums, make sure you look out for ones to target symptoms of gum disease. 

In most cases, toothpaste contains fluoride, but due to some concerns over the ingestion of too much fluoride from drinking water, some prefer to opt for toothpaste that is fluoride-free. Charcoal is all the rage at the moment and has been incorporated into a variety of beauty and healthcare products due to its benefits – so if you’re looking for fluoride-free, this could be a good option to try. 

All of these options will keep your mouth tasting minty fresh, but if you hate the taste of toothpaste, or find that getting the kids to brush their teeth is proving difficult, you can get some quirky flavours such as bubble-gum, strawberry or watermelon, which may make brushing your teeth that little bit easier every day. 

There are a range of brands that offer products to treat all areas of your oral health, as well as those that claim to help you achieve that celebrity white smile. But which of them actually work well? We’ve rounded up a list of some of the best toothpaste to help you get the results you want. 

1. Oral-B 3D White

Polish those pearly whites with this stain-lifting toothpaste

Best for: Whitening
Key ingredient: Whitening Accelerator
Flavour: Peppermint
Reasons to buy
+Reduces surface stains+Strengthens enamel
Reasons to avoid
-Dissolves quickly 

If you want to achieve a whiter smile but don’t want to use harsh abrasives on your teeth, then the Oral-B 3d White toothpaste is a great option. It has all the benefits of normal toothpaste, but it uses a special formula to help brighten the teeth. One thing that is different about this toothpaste is it feels more like a polish that a paste according to many users, as it dissolves quickly in the mouth which may leave you feeling like you need to use more. However, customers have found a noticeable difference after only a few uses, and say that their teeth feel cleaner, too. A great whitening toothpaste that aims to take care of your oral health too.

2. Arm & Hammer Total Pro Clean & Repair Toothpaste

Get that dentist clean feeling at home

Best for: Thorough clean
Key ingredient: Baking soda
Flavour: Spearmint
Reasons to buy
+Natural ingredient+Restores enamel
Reasons to avoid
- Doesn’t taste great 

This toothpaste uses baking soda as its main ingredient to achieve a deep clean that should make you feel like you’ve just left the dentist – including leaving that awful taste in your mouth. Despite the taste, it uses a small amount of fluoride to give your enamel extra protection and gently whitens your teeth at the same time. If you’re more about function over taste, this is an effective toothpaste for maintaining good oral health overall. 

3. Encodenta Extra Black Whitening Toothpaste

An all-natural toothpaste that’s good for the body and whitens teeth

Best for: Natural ingredients
Key ingredient: Charcoal
Flavour: Min
Reasons to buy
+96% natural+Whitening properties
Reasons to avoid
-Not as much protection 

If you want to avoid using fluoride toothpastes, then this charcoal toothpaste is made from 96% natural ingredients which are designed to whiten your teeth naturally. Many people have tried charcoal toothpaste in recent months and all have hated the taste, but users seem very happy with both the taste and the results of Encodenta. It wouldn’t be the go-to choice for prevention of cavities or gum disease, but it has no detrimental effects and whitens nicely. The best charcoal toothpaste for occasional use on our list.

4. Sensodyne Repair and Protect Extra Fresh Toothpaste

Strengthen your teeth and reduce sensitivity with Sensodyne

Best for: Sensitive teeth
Key ingredient: Calcium Soudium Phosphosilicate (NovaMin)
Flavour: Mint
Reasons to buy
+Reduces sensitivity +Dentist recommended 
Reasons to avoid
- Not the best taste

Sensodyne is one of the big names on the market for strengthening sensitive teeth and it really does work well. If you find that cold or hot food and drink hurts your teeth, give this toothpaste a try. When used twice a day you’ll begin to feel the benefit, with most users reporting decreased sensitivity after a handful of uses. Not only will your dentist be happy with you for taking care of your sensitive teeth but this sensitive toothpaste only needs a pea-sized amount to get working, so you don’t need to use too much, making it excellent value as it will last longer than your average tube of toothpaste.  

5. Corsodyl Whitening Toothpaste

Stop and prevent bleeding gums with this clinically proven formula

Best for: Bleeding gums
Key ingredient: Mineral Salt
Flavour: Mint
Reasons to buy
+Improves oral health+Anti-bacterial
Reasons to avoid
-Slightly salty flavour 

If you’re concerned about the condition of your teeth and gums, Corsodyl can provide excellent results from the get go. It contains anti-bacterial properties to reduce inflamed gums and bleeding, and will visibly strengthen your teeth and gums with regular use. People find this toothpaste tastes salty, which isn’t necessarily unbearable, but it definitely doesn’t taste like regular toothpaste. With this particular product you’ll also get the added benefit of whitening, although there are better toothpastes out there if that’s all you want. This slightly more medical offering from Corsodyl is the best toothpaste for bleeding gums in our round-up.

6. Aquafresh Triple Protection Fresh and Minty Toothpaste

A 3-in-1 solution ideal for daily brushing

Best for: All-rounder
Key ingredient: Fluoride
Flavour: Spearmint
Reasons to buy
+Targets teeth, gums & breath+Tastes good
Reasons to avoid
- Contains fluoride

Aquafresh is great all-rounder toothpaste that doesn’t claim to do anything particularly special when compared to the whitening, gum protecting heavyweights further up our list, but it will keep your teeth in check. It is one of the nicer tasting toothpastes on the market, making it easy for the whole family to use daily and it will provide protection to your teeth and gums as well as freshen breath well. It does contain a lot of fluoride which puts some people off, but if you don’t want to spend a fortune on toothpaste, this one will get the job done nicely.  

7. Colgate Kids Minions 4+ Years Mild Flavour Toothpaste

Encourage your children to brush properly with this flavoured toothpaste

Best for: Kids
Key ingredient: Sorbitol
Flavour: Bubble-gum
Reasons to buy
+Fun flavour+Appealing to kids
Reasons to avoid
-Small tube 

Teaching your kids the importance of oral health can be a daunting task, but this Minions themed toothpaste is a good place to start. This fun tube contains bubble-gum flavoured toothpaste which uses sorbitol to fight against decay so that your children grow up with strong and healthy enamel. Bubble-gum may taste better than mint to some, but be warned it’s still quite strong, so only a small amount is needed when brushing children’s teeth.  

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Looking for a bit more whitening than a classic toothpaste can offer? Check out our guide to the best teeth whiteners to get those pearly whites glowing.